from Recca Larson,
Economic Intelligence Specialist with the CITY OF LITTLETON, Business/Industry Affairs
A 2010 report published by Ad-ology titled “Small Business Marketing Forecast” finds 58% of the 1,100 small businesses (under 100 employees) surveyed in November 2009 agree that “social media is a good way to both increase business and to know what people are saying about a business.”
Social networks described as “Very or Somewhat Beneficial” were Facebook (33%), LinkedIn (21%), Twitter (19%), MySpace (17%) and YouTube (15%). Listed as the top business benefits of social networks were generating leads (50%), keeping up with the industry (45%) and monitoring online conversation about their business or industry (44%). Other benefits were competitive intelligence (43%), improving customer experience (41%), finding vendors/suppliers (38%), resolving problems (33%), new employee recruiting (27%) and background checks of employees and suppliers (27%).
For more see: http://www.ad-ology.com/smallbizrpt.cfm
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